Hi there…
I’m Caroline. Over the years I’ve developed a deep passion for being able to analyse and interpret specific branding, marketing and design principles. With a formal education in visual art and design, my approach seamlessly merges branding and marketing to redefine hospitality and hosting for the everyday person.
I have four children and am happy to be at a stage in my life where I feel I have enough knowledge to be able to impart some of my wisdom to others!
In my past I was a performer professionally and own an art events company, a media agency and an ecom business currently, as well as my air bnb journey. My life has been a series of times of stress (hello ovarian cancer and some other crappy health stuff) and times of joy, but through it all my love of the “hustle” has remained something I freaking love.
I’d love to help you turn your hosting experience into a full-blown business opportunity, far more than just booking guests. Currently available for new projects, I love to consult in my spare time.
Hello!
Portfolio
The following are just a few examples of the creative vision for Uncle Matthews air bnb. It’s always a work in progress, but our branding continues to help us book out our calendar and achieve direct booking requests for years in advance!
New!
2023
I changed this wall three times before settling on blue. The palm prints were marked down and just happened to be the same tree as in the backyard, with a view of them out of this bedroom window. I love the bedlinen in this room, it gives the blue wall a vintage vibe.
Wow!
2023
There are different schools of thought on the topic of linen for hospitality. My opinion is to buy the best quality I can afford, because I want the beds to feel luxurious. All of our bedding is from Adairs, it washes well and I love the colours and textures as part of the design aesthetic. Everything has been considered as part of the branding identity, down to the oven mits and tea towels, to make sure it tells a story in any pictures taken by guests.
2024
Because I have a background in visual art and painting, I included that in the interior design. The words that I had initially brainstormed when first deciding the brand direction were: fun, memorable, unique, comfortable. Think about ways you can share part of yourself to make a connection with your guests!
What I Offer
Whether a single room or a full home hosting makeover, I can offer tailored solutions to elevate your branding to new levels. Here are some of the services I offer:
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Receive expert design guidance from the comfort of your home, with personalized recommendations and solutions for your space. *your air bnb styling doesn’t have to cost the Earth.
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Breathe new life into your listing. Hire me as a consultant to design and create your branding and marketing solution.
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I’ll build your website for you. This includes copywriting, search engine optimisation and google presence.
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Want to launch your new listing with a brand fit for a Queen, but don’t have the time to do the work? Let me help you…
Hostenomics.
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Reach out about a collaboration or just to say hello!